Urban Trend Restructures and Changes Company Name to UT Brands

NEWPORT BEACH, Calif., October 12, 2015 – Urban Trend, a leading manufacturer and distributor of innovative houseware items has restructured to form UT Brands, a new parent company that will include four divisions – Urban Trend™, Barbuzzo™, KidsFunwares™ and Bartini™. The company is also relocating from its current Newport Beach headquarters to a new larger office and showroom facility in Costa Mesa, Calif.

“This company restructuring, which positions our various divisions under the new UT Brands umbrella, will strengthen our individual brands and allow us to better serve our customers,” said Michael Stoll, president of UT Brands. “Each of our divisions has its own specialized, internally controlled processes for everything from product design to manufacturing to marketing. The changes we are making will allow each brand to function more effectively on an independent basis, thus improving the overall efficiency of our entire operation,” Stoll explained.

Each of UT Brands’ divisions caters to a very specific niche market. Urban Trend specializes in stylish and innovative kitchen gadgets; Barbuzzo features a complete lineup of novelty housewares; Kids Funwares provides fun yet functional products that encourage young children to eat healthy meals at the table; and Bartini, a newly formed division, offers a unique line of novelty housewares designed specifically for the mass retail “big box” market.

“UT Brands is dedicated to the success of our retail partners,” noted Stoll. We’re committed to supplying high quality products that help retailers please their customers, increase sales and maximize profits. Restructuring will simply allow us to deliver an even greater selection of new and exciting products as well as the highest levels of service and support possible.” To learn more about UT Brands’ complete product lineup, visit www.UT-Brands.com

About UT Brands
UT Brands creates innovative housewares that solve problems with clever solutions. Urban Trend™ kitchen gadgets add a unique twist to “ho-hum” kitchen tools. Barbuzzo™ centers on fun and cheerful gift and barware for the home. KidsFunwares™ housewares encourage interaction and family unity at the table. All UT Brands bring value, look and function. At UT Brands, we believe that the retailer today requires exceptional product in order to maintain a competitive edge.

Media Contact:
Marc Malkin
E-mail: malkinm@urban-trend.com

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